We’ve all heard the myth. That deep in an underground bunker, somewhere beneath Richard Keys’s house, Sky took a timeless sport, the most popular sport on the planet, covered it in bells and whistles and whooshing logos and created football in 1992. They made Sundays ‘Super’ too.
Obsessed as they are with the concept of ‘breaking news’, it came as no surprise that the Sky behemoth has been all over transfer deadline day since its inception in 2002-03 like a fly around the proverbial. Which leads me to what we think about the transfer window.
