We don't know where to start with this.
Using footballers to flog stuff is not a new tactic. Who can forget the time joga bonito came to a stuffy airport and inspired a generation of kids to buy Nike kit and start having kickarounds in the departure lounge?* Brilliant stuff. However, it’s pretty rare for an advertiser to get it bang on the money like this, especially when it comes to recreating football and making it look decent (MARS), even when using actual footballers (PEPSI).
